Creventic flexes its green fingers as part of a new partnership with the charitable organisation, and pledges to plant one tree for every lap completed by every car during the upcoming season.
Creventic is pleased to announce a brand new partnership with the charitable organisation Trees for the Future (TREES) for 2020 and beyond.
As part of a renewed drive to offset its carbon footprint, Creventic will work together with TREES in 2020 to plant one tree for every lap completed by every car during a 24H SERIES powered by Hankook event, starting with the 15th edition of the Hankook 24H DUBAI on 9-10-11 January 2020.
In 2019, the 75-grid of GT and TCE cars completed a collective total of 33,485 laps, a modest return given the 42,811 completed by the field at the event in 2018, the 40,245 in 2017, and 43,074 in 2016. Even so, calculations suggest one tree planted for every lap completed in 2019 would compensate more than twice of the complete fuel consumption for the event.
With a field of 70+ well on the way to being realized for Dubai in 2020, and with seven rounds of the 24H SERIES scheduled next year, Creventic is confident the new partnership will quickly bear fruit.
“We’re very pleased to announce our new partnership with Trees for the Future,” explains Creventic’s Ole Dörlemann. “As the 24H SERIES continues to grow, we feel it’s important to take a more active role in our environmental responsibility, and we’re very proud to be one of the first motorsport organizations actively invested in compensating its environmental footprint. We’re confident this is an example other organisations will follow.”
The Dutch promoter also welcomes the TREES initiative as another way motorsport can further improve efficiency in the motoring world.
“For many brands, the direct correlation between motor racing and automotive engineering has produced technological innovation that has made the industry more sustainable and more efficient,” Ole continues. “In the 24H SERIES, our SP4 ‘Special Prototype’ class has allowed vehicles to compete as either EVs or with alternative fuels as part of their development process. So, rather than scapegoating motor racing, we feel this program is a vital way for us to give something back.”
Species planted throughout the year would include fast-growing trees, thorny trees and fruit trees as each region dictates, and would thereafter be cared for by farmers to whom the land belongs.
Creventic would also welcome any support from its competitors, should teams racing wish to double our collective efforts and plant another tree for every lap their car completes at any 24H SERIES event in 2020.
About Trees for the Future
With its roots dating back to the early 1970s, and as part of the organization’s mission to improve the livelihoods of impoverished farmers by revitalizing degraded lands, Trees for the Future has successfully planted over 170 million trees in more than 60 nations across Asia, Africa, and the Americas.
Officially officially incorporated as a public charity on 14 August 1989, Trees’ ‘Big Big, Hairy, Audacious Goal’ (BHAG) is to break the cycle of poverty and eradicate hunger for 1 million people by planting 500 million trees in 125,000 Forest Gardens by 2025.
* Further information regarding Trees for the Future can be found at www.trees.org
and details of the 24H SERIES powered by Hankook schedule for 2020 can be found at www.24hseries.com